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FABC WA – Brand identity

FABC (Friends of the ABC) WA are a not-for-profit advocacy group created 30 years ago to support the development and independence of the Australian Broadcasting Corporation. They are in the midst of creating a new website and establishing a social media presence to better communicate with their current audience and engage a younger demographic. This aim called for a refresh of their 30 year old branding. A new logo and graphics were created with alternatives ready for future campaigns (i.e. radio specific).