Colonial Palms – Brand Identity – Photography

Colonial Palms Motor Inn (located in Airlie Beach) has new owners and refurbished its previous salmon interiors so it’s fitting to update the branding, photography and website (see details here) as well.

Colonial Palms is a three and a half star establishment which has a licensed restaurant and caters from business travelers, coach tours, international and older travelers.

As a family owned and run business their natural friendly hospitality was important to show through in the branding. It needed to be clean, modern and approachable. The handcrafted palm marks give it a personal touch while the text treatment retains the previous professional standard.

We also photographed the hotel and provided a set of promotional shots. These will be showcased on the new website as well as used on external sites.